Trident, also known in some countries as Beldent, is a brand of sugar-free chewing gum popular in North and South America as well as several countries in Europe, Asia and Oceania. It was introduced in 1960 by the American Chicle Company.
In part of a series of Argentinian commercials for Beldent Sensations featuring gum creatures James, Eddie and Wachi, James and Eddie blow into their thumbs, inflating themselves. Wachi, the hairless one, tries this out but cannot do it. He eventually ends up lucky when the others pop.