Eggo is a brand from Kellogg's which specializes in waffles which come in a variety of flavors from homestyle to chocolate chip.
In 2002, Eggo featured commercials for their latest product, Eggo Waf-fuls. Each waffle had either strawberry or blueberry filling inside. In the commercials, an animated waffle stalks an animated filling in a live-action setting. From there, the waffle attacks the filling and swallows him whole. The waffle is seen with a bloated appearance as a result.