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Confused.com

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Confused.com is a British price comparison website, founded in 2001, that is part of the Admiral Group.

From September 2010 to May 2013, it used a mascot named Cara Confused, a squiggly-haired woman who represents the character on the logo. Animated by Hornet in New York, she is a singer who has covered three classic songs, YMCA more prominently, and is often shown with a large woman named Bertha and a dog named Fenton. This advertising campaign has been criticized for its excessively sexual images and irritating songs, leading to a replacement in June 2013 with a robot named Brian.

Interweb

When Cara tells the viewer why the internet is "the most important invention of the 21st century", she uses it to check the status of her ex-husband, who grows fat without her.

Trees

Confused00:31

Confused.com - Trees (2011, UK)

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In this advert, Cara complains about the rising stakes of home and car insurance, home insurance being 9% and car insurance being 37%. Cara compares this to gaining weight, bloating up and pulling an exercising bike from her pocket, rushing the weight off in a couple of seconds, as a visual metaphor for "doing something about it".

See also

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